MBD Brand Building

The Brand Building process starts with a comprehensive analysis to define who you are and how you want to be seen in the marketplace. If some or all of this work has already been done, we can build on that work from there.
Our basic brand building strategy, which requires numerous representatives from your organization, can be completed in about 40-70 hours of relatively intense training and development. This can be accomplished in consecutive full day workshops or spread out over a period of weeks or months. In addition to our basic, yet comprehensive strategies, we can undertake more complex organizational initiatives utilizing our global network of high level branding professionals. A few examples of those types of projects are outlined under our Case Studies link to the left.

The brand-building process typically consists of:

Define
Brand DNA
Discover the key brand attributes of your organizational culture and define the on-brand behaviors that bring the brand and customer experience to life.
Measure
On brand Measurement
Develop customized tools that reveal and analyze the alignment of service to your brand.
Communicate
Internal Brand Communications
Build skills and strategies for employee communication, and create Brand Champions within your business to keep the message alive.
Manage
Brand Management Systems
Manage service delivery through focus of the brand, recruit for brand fit, and develop strategies and skills for off-brand service recovery.
Engage
Brand Engagement
Build commitment from staff and align their actions and attitudes to deliver your unique brand experience.